Wow, how’d I miss this news about this? I’m pretty sure someone made an argument like this at some point in the design process — and won:
Look, everybody uses the search bar or those big fat categories strung across the top anyway. So, why not have a little fun with the rest of the page?
Update: For those asking, since it may not have been clear in the sarcasm: I’m quite impressed by the new design.
/via cameronmoll