September 20

6 Key Metrics You Need to Be Tracking


Running an online business? You need to be tracking these metrics. In fact, many of them will be useful for businesses of every persuasion.

  • Churn
  • Contracted Monthly Recurring Revenue (CMRR)
  • Cash
  • Lifetime Profit per Customer (LPC)
  • Customer Aquisition Cost Ratio (CACR)
  • Cost Per Aquisition (CPA)

For the full formulas and additional information, visit “Think Vitamin » How to Track Six Key Metrics for Your Web App”.

Any other metrics you recommend tracking?


Business, marketing

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